Sony BGM

Sony BMG organised music companies into RCA and Columbia label groups in 2006, then in March 2007 announced a third frontline label, Epic.These three release music from other music labels including;Jive, Zomba, J Records, 1965 Recordings, Syco Entertainment, Phonogenic.
In terms of media convergence, Sony profit from their built-in Blu Ray disc player in the PlayStation 3 consoles they sell. THey also get their name known through other companies, such as ITV's Formula 1, the UEFA football league, and also work with opposition, Vodafone, to support Sony's IPL telecast. This allows benefits for the cost to run, and allows a broader range of audience to receive hype and gain a larger sense of being known by more people who look for reliable companies to buy anduse from.
Sony are vertically integrated, as they are working with other companies to help distribute and sell their products to people, suc has using Play.com to sell their music, and seetickets.com to sell the tickets for the gigs their music artists will be leading.

Also - O2 and Sony BGM has just signed a new deal for the ‘My Play’ service. This shows synergy between the two companies


Useful links:
- http://www.sonybmgmusic.co.uk/
- http://www.sonymusic.com/
- http://en.wikipedia.org/wiki/Sony_BMG
- http://en.wikipedia.org/wiki/World_music_market