Candidates should be prepared to understand and discuss the processes of production, distrubution, marketing and exchange as they relate to contemporary media institutions, as well as, the nature of audience consumption and the relationship between audiences and institutions.
Terminology -
[Convergence] - Media that comes together, for example iPhone = phone, mp3 player, apps, games.. ect - aka - all in 1 products.
[Synergy] -Media companies that come together. This is normally for the profit of both companies. Such as O2 and Apple for the iPhone, as you can only be with O2 if you own an iPhone in the UK.
Final Meeting with my Workmate
16 years ago
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